Considered by many to be the best canvas for jeans, Japanese denim is a product that is increasingly sought after and appreciated by all those who do not give up on quality and style.
Blog don’t Lie for this new season and for the future ones (ecchecazzo obviously!) Did a real full immersion in Japanese style by studying culture and materials.
Whether the choice is oriented by the search for quality or by the love for casual and minimal design, consumers love Japanese denim: in recent years both the number of stores hosting Japanese denim products and the number of websites has progressively increased. European websites that allow you to buy Japanese denim from the best brands.
The history of Japanese denim began in the 1970s: while jeans were becoming the best-selling item of clothing all over the world and their production was standardized and automated, the foundations for the denim revolution were being built in the homeland of manga.
Legend has it that for the production of their selvedge denim, the Japanese imported the machinery used in the United States during the years following the Second World War. Others claim that Japanese denim production is linked to a particular frame model created by the popular Toyoda Automatic Loom Works company, which later changed its name to… Toyota!
Not everyone knows this, but before being a car manufacturer, the famous Japanese brand specialized in the production of textile machinery.
The first Japanese company specializing in the handicraft production of Japanese denim, Big John, made the first pair of denim selvedge jeans from the popular US factory of Cone Mills; however, since 1973, even the denim used for processing began to be that produced in Japan by Kurabo, which will become the symbolic factory of Japanese denim. The selvedge is considered by many to be the symbol of the artisan production of clothing, in Berlin every year a fair dedicated to “crafted” garments is organized which is called Selvedge Run!
One of the secrets of the success of Japanese denim is to be found in respect of the raw material and in the enhancement of those so-called “crafted” production techniques, which make every single pair of jeans a unique garment, with attention to the smallest details. From the coloring of the canvas, carried out with a special completely natural dye called indigo, to the cutting of the fabric, a single piece cut only once, every aspect of the Japanese denim manufacturing reproduces the original jeans manufacturing techniques. A big added value for those who love quality and do not want to give up craftsmanship.
Japanese denim is synonymous with quality, although not all jeans have
the same characteristics: To choose the most suitable product, remember to observe if there are the elements that make Japanese denim so special:
the Selvedge cut;
the Row denim;
weighing more than 14 ounces.
The aforementioned Selvedge cut, for example, is a process that requires the fabric to be cut only once: just to highlight the use of this method, along the selvedge, that is the internal seam of the leg, there is often a thread of a different color.
Another important aspect to consider is the washing of the canvas: the so-called row denim is not treated after packaging, while in the other cases the garments are subjected to washing and treatments that uniform the color and soften the fabric.
The weight of the garment is also to be considered important: generally mass-produced denim weighs between 10 and 14 ounces, while Japanese denim can weigh as much as 20 ounces. The heavier the jeans, the more resistant the canvas is, even if more rigid.
The quality-price equation for Japanese denim certainly leans towards quality: certainly the prices are not low, but by taking advantage of the right periods and shops, you can buy excellent selvedge jeans at a cost that varies between 100 and 200 euros.
However, fans and connoisseurs of denim know that some entirely hand-made premium brand garments with other special characteristics can cost over a thousand euros.
Don't worry in the shop you will not find these prices, pass by and immerse yourself in Japanese culture.