Our hunting dog nose for brands that make the difference this time catapulted us into a dimension halfway between vintage/retro and the modern lines that the passing of time imposes.
Nine in The Morning.
We are talking about an all-Italian brand that takes care of making women and men happy, giving them the perfect jeans.
It comes from a family of entrepreneurs who have been working in the textile sector since 1930 and who, over time, have become increasingly passionate about one of the most iconic and loved fabrics in the world: denim.
From the love for this very resistant fabric, once used due to its resistance by workers and today become a must have, the need to experiment arose in order to be able to create jeans models that could express the many faces of a woman.
Attention to particularities and details, study of the silhouette and fabric are the main characteristics of these jeans, ideal for the day and for the evening, which guarantee versatility, style and wearability.
“Sartorial skill” comes through in the beauty of a pair of pants.
Fabrics and manufacturing techniques can be perceived by the naked eye. At the same time, it’s knowing a piece of clothing, its content, its uniqueness in concept and execution.
What makes a pair of pants unforgettable is its shades, what the pants have to say, be it historical or futuristic.
Every pair of pants, every piece of clothing, every “Nine” is the result of a conversation between the past, a time that enriches man with its know-how, and the future, a period of time that, by definition, invites us to happily look beyond.
They imagine the fabric in the hands of a tailor that challenges everything: the near future and the distant future.
Today we have known and studied but soon we will offer you denim as you have never known or worn it, both in store and online.