Lead your way thanks to the Palladium: acclaimed by explorers from all walks of life, they have left their mark on history for over 70 years.
As athletes break speed records, artists pursue ever greater dreams and courageous citizens fight for a fairer and freer world, Palladium is on the side of all who challenge the status quo. From the artist's studio to underground raves, from the battlefield to the frontiers of scientific discovery: since the creation of their first pair of boots, palladium has remained at the center of the action, serving daring individuals who dare to see the world in a way different.
Blog don’t Lie wanted to have these far-sighted boots among his proposals.
Before stepping on the mud of music festivals or crawling into the desert, palladium rubber soles trampled the hot asphalt. A manufacturer of aircraft tires since the early 1920s, Palladium has supported an entire generation of aviation pioneers who helped discover the world by conquering the skies.
Left, right, left, right. After World War II, soldiers from all over the world joined the Foreign Legion to test their courage in the dirt, sand and scrub. Their motto? “Legio patria nostra” - “the legion is our homeland”. Their shoes? Palladium has responded to their call by proposing a robust model like this elite body: the Palladium Pampa in 1947, then the Pallabrousse in 1949. Comfortable and resistant footwear that has written a page of history becoming an inseparable part of the uniform of one of the armed forces most legendary in the world.
Being a legionnaire meant walking, crawling, running and climbing, day and night. It wasn't about fighting, but about navigating and surviving in some of the world's most hostile environments. Palladium shoes accompanied the Legion's forces as they carried the banner for French values around the world.
Why Palladium more than any other brand ? Because boots are sturdy but light, water-resistant, and were the first ones made from canvas, the fastest fabric to dry out. If their design has become timeless, it's because it responds to a fundamental need for resistance-resistance to the elements, to wear and tear, to time and trends.
During the 1960s, French families had more time and budget to travel. Hiking and camping saw their popularity ratings break all records when paid vacations were developed. The Pallabrousse model was no longer aimed exclusively at the military: French families wishing to leave the city and reconnect with nature adopted it for its protective qualities and its great durability.
It was Pallatennis at their feet that the young activists walked the cobbled streets of a Paris troubled by demonstrations. Their lightness and comfort allowed them to last long hours alongside the thousands of people who took to the streets to protest, but also to run when it was necessary to escape the tear gas of the police forces. Once calm returned, they realized that their efforts had made it possible to establish a new republic: the Pallatenni thus became a true symbol of freedom, as well as the favorite sneakers of an entire generation of French young people.
A lot of assortment and soon we will offer you some pieces in store and online.
You just have to be alternative.