The new brand was born in 1962 and you will soon find it in our proposals in store and online.
“Sexy and iconic, Lois Jeans is a brand with a Spanish temperament. Born in 1962, in the heart of the dance floor our jeans know how to move”.
Founded in Spain in 1962, Lois was the first European fashion jeans brand to conquer the world. Raised in the 70s and 80s when the iconic flared dresses were worn by influential fashion icons and musicians. Before they knew it, Lois was already all over the dance floors. Among other major denim brands of the time, Lois brought something new, a sexy and trendy pair of jeans.
Finding the perfect balance between comfort and style has forever revolutionized women's jeans. Lois is colourful, corduroy and full of flare. Soon young people from all over the world understood that they were faced with something different and made Lois one of their first choices, from the 70s onwards this happens.
Blog Don't Lie in addition to the poetry of the past, Lois also has the face to look forward to find and improve the sexiest and most effortless fits. One of those things that she never gets tired of.
Lois is designed in the denim capital of the world, 'Amsterdam', but just like the beginning, it is made by the oldest family of tailors in Spain.
There is love in these jeans, a love that we want to share with you as early as the Fall/Winter 21 season.