Waxman Brothers has finally landed in shops and in the Blog Don't Lie world. The 'finally' is to underline the spasmodic wait for this brand and its proposals. Absolutely devastating.
It was born in 2014 in Paris by two Italian gnari ('boys' in Brescian ed.), Nicolò Talignani and Valerio Ruberto. The fusion between street style and musical contamination immediately seems to be the mission of the two protagonists of this devastating story.
The other indispensable protagonist is the fabric and its workmanship from which the Brand takes its name. Wax is an African fabric with a particular processing with wax which is used to give particular effects in the coloring phase. We already gassed.
“The idea came to us by frequenting the Parisian neighborhoods closest to African culture: we wanted to combine this spirit with Italian manufacturing and craftsmanship. We started with a proposal of limited edition shirts, distributed in some concept stores in Italy, including La Ferramenta in Bologna, M Collective in Milan and Office Red in Rome, and in Paris, such as Merci and Black Rainbow. Thanks to the support of some investors, Alessandro Cornali and Mauro Del Rio, we have managed to grow over time, now proposing a unisex total look and expanding our distribution". The words are Nicolò and they describe the birth of a style rather than an idea.
But in addition to Italy and France, Waxman Borthers is very popular in Japan.
But there is not only wholesale in the world of Nicolò and Valerio, the brand has serious retail intentions with already its first flagship store, within a singular location, in line with the strong bond that Waxman Brothers has with music : the Santeria Social Club cultural and artistic center in Milan.
But there is not only wholesale in the world of Nicolò and Valerio, the brand has serious retail intentions with already its first flagship store, within a singular location, in line with the strong bond that Waxman Brothers has with music : the Santeria Social Club cultural and artistic center in Milan.
“It is certainly an unusual choice, we are not in one of the classic shopping streets, but we believe it is a context that can give us good visibility among our reference target. For the near future we intend to continue to focus on direct sales, in order to have greater control over the product and prices, and we want to continue developing collaborations with brands in line with our values: on the occasion of the Fuori Salone, for example, we will present a capsule collection created in partnership with the brand of neoprene bags and accessories Pijama, consisting of 6 pieces: two backpacks (one for vinyl and one for women), a clutch bag for women, a mask, a pouch and a laptop case".
Waxman Brothersci conquered immediately and not only us, in fact many personalities of music and television, as they say in jargon, 'appreciate the product': Jovanotti, Ghali and chef Bruno Barbieri just a few. The production is entirely in Italy, between the area of Carpi and Modena, Brescia (shirts) and Parma (accessories), purchasing the cotton fabrics in Italy and designing the patterns internally to then have them printed by production partners. The collection consists of shirts, in various models, bomber jackets, trousers and unisex overalls.
We just have to invite you to the shop or browse our virtual shop to see the Waxman Brothers SS21 collection, don't hesitate!
SHOP HERE