Story of an Adventure: OLOW.

Story of an Adventure: OLOW.

Olow

Blog don’t Lie wants to research but at the same time be able to bring culture in dressing to Pompiano.

With Olow we think we have hit the mark.

OLOW was created in 2006 in Montreuil, an eastern suburb of Paris, by Valentin Porcher and Mathieu Sorosina, two lifelong friends. On the eve of their twenty-fifth birthdays, armed with a youthful carefree attitude, they decided to bring to life a creative and ethical endeavour, using clothing as its medium.

Olow

Olow

On the one hand their have Mathieu, a full-time student, and on the other Valentin, working odd jobs. After our studies in communication, working together on creative projects, they decide to take a leap and dive in head-first building this somewhat hybrid project of ours. The initial pitch is pretty clear: they want to convey our love of art as well as our moral and ethical values through a clothing brand.

Olow

Today, their Parisian cellar a distant memory, OLOW has one stylish shop in the heart of Paris, and a team split between the capital and Nantes.

Olow

When they manage a project with feeling like they do with OLOW,
they necessarily throw a lot of ourselves into it.

Designing clothes that they’d want to wear every day seems obvious to their, I’m sure (at least I think) any brand thinks the same way. In order to do that, the need to have fun whist doing it is essential to their, like a visceral urge to let our creative minds roam wherever they want, in the wackiest of places sometimes. They are nourished by the encounters they make along the way in the art world, but also beyond, and aim to remain true to their core values.

Olow

Creating a collection is like writing a book. You begin with a blank page, starting afresh every time.

It may simply arise from a boundless need for escapism, or the desire to tell a personal story. Or, as has been the case lately, an eagerness to tackle, in wacky and covert ways, topical issues that directly affect us all and go beyond a clothing brand. They always begin with the imagery illustrating a chosen theme, the film that will emerge from it, its various scenes flashing in our minds.

Let’s go, Olow is coming…..

1 comment

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8/19
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