Here it is, the fresh brand that we at Blog don’t Lie have longed for.
IN THE BOX is all to be discovered. Hbis spring/summer 23 collection is a combination of colors and sensations.
The Peanuts cult characters return to enrich the In The Box collection also in spring summer 2023. Snoopy, Charlie Brown and Linus are in fact the protagonists of the new capsule, a selection of ironic and irreverent proposals that sees the iconic anti-heroes, created by Charles Schultz, lend their sarcasm and messages to the creativity of the brand.
The Peace & Love slogan and the peace symbol become real decorative elements as well as a universal message conveyed by Charlie Brown & co. The collection is inspired by the widespread feeling of freedom and lightheartedness that reigned during the Woodstock festival, which is still referred to today as three days of peace, love and music. After all, Schultz chose the name Woodstock for the funny little bird, Snoopy's inseparable companion, just as a tribute to the 1969 festival.
Schultz characters are declined in a collection that summarizes the key elements of the In The Box "philosophy", from the taste for vintage to the attention to upcycling. In fact, there are fabrics recycled from second-hand garments, bandanas, Hawaiian and military shirts, applied on T-shirts and sweatshirts to dress Charlie Brown in perfect Woodstock style. Snoopy is the protagonist of a maxi bandana pattern that decorates hooded sweatshirts and garment-dyed T-shirts with a stone wash effect.
The proposals related to beachwear are another tribute to Snoopy, who, portrayed while dominating the waves on a surfboard, decorates colorful T-shirts. The collection does not lack the unforgettable ironic quotes of the characters, printed on the T-shirts, and the maxi bags in organic cotton. The military-inspired shirt with applied pacifist patches and the garment-dyed terrycloth socks, decorated with vintage Peanuts designs to complete the mix & match of the collection, a distinctive feature of the brand, deserve a separate mention. Cotton baseball caps with embroidered Charlie Brown or with Peace & Love patches complete the total look.
The chromatic choice favors evergreen tones such as blue, gray and off white, with the addition of delicate touches of pastel, aqua green, yellow, pink, teal blue and baby blue.
Great attention and care has also been given to the labelling, characterized by retro writings, in tune with the world of Peanuts, as well as to the design of the packaging, a personalized box in recycled cardboard. The capsule collection will be available in store and on our website.
The Peanuts characters and related intellectual property are owned by Peanuts Worldwide, which is owned 41% by WildBrain Ltd., 39% by Sony Music Entertainment (Japan) Inc. and 20% by the family of Charles M. Schulz, who made first introduced the world to Peanuts in 1950, when the comic debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts brigade have left an indelible mark on popular culture. In addition to enjoying beloved Peanuts episodes and specials on Apple TV+, fans of all ages can celebrate the Peanuts brand around the world through thousands of consumer products, amusement park attractions, cultural events, social media and comics available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.