Illnesses must be treated. And ours is about to receive the biggest medicine. OASIS are back.
Parkas, windbreakers, bucket hats... The return (and planned tour) of the band emblematic of 90s Britpop style will have an impact on the brands' proposals. And about our fashion choices.
“This one has shrunk,” wrote comedian George Lewis in the caption of a recent video he posted on Instagram in which he is seen taking an Oasis T-shirt out of a drawer and then wearing it with a parka and bucket hat. The video has so far 600 thousand views and has collected almost 40 thousand likes. “Me walking into my office after the announcement of the Oasis reunion,” wrote another user in the caption of a video showing him arriving at work wearing a parka and a bucket hat (in this case, there were almost 20 thousand views). Also on Instagram, Gen Z model Thomas Meacock shared two videos after the reunion announcement, showing himself to his 659 thousand followers in two Oasis-inspired outfits, both of which received 50% more likes than his average post.
There were many who hoped it, but no one thought it would actually happen: in 2025, Oasis will return together for a tour, and this thanks to the fact that brothers Liam and Noel Gallagher have finally put an end to a feud that had lasted for 15 years. The announcement brought classic Britpop back into the mainstream. Spotify reported that streams of the band's songs increased globally by 690% following the announcement, while the #OasisReunion tag garnered nearly 200,000 posts.
With Oasis fever on the rise, is the Britpop style also preparing for a renaissance? This is what we damn well want to know.
Inspired by the Northern Mod movement of the 1960s, the Gallaghers regularly sported bucket hats, parkas, anoraks and polo shirts from brands such as Stone Island (which also has Liam as its new ambassador), Kangol, Levi's and Adidas, inspiring an entire generation to emulate them. Pinterest saw a surge in searches for parkas (+97%), windbreakers (+36%), Adidas Gazelle (+105%), Britpop aesthetics (+25%) and mod fashion (+45%) between July and the time of the announcement. To ride the wave of this new interest, Asos has already published a carousel of "Style lessons from the Gallagher brothers" on Instagram, featuring many of the garments and accessories they wear, including links to purchase them on its website.
And there are already those who have moved forward. The day after the bombshell announcement, the British luxury streetwear brand Represent posted a photo with a cryptic meaning showing a T-shirt with the Oasis logo superimposed on it, all accompanied by the caption “This is it, this is happening” (the same phrase used in the Oasis account to confirm the Oasis Live '25 tour). At the moment, it is the brand's most popular post, with over 23 thousand likes to date. A spokesperson for Represent later confirmed that it is an official collaboration, but declined to share further details.
Levi's, another brand famously affiliated with Oasis, has already launched the "Band Tee Collection", which includes T-shirts with the image of the Maine Road football pitch (the stadium, demolished in 2004, of Manchester City, the that Oasis support), the same Union Jack logo characteristic of the band's first merch t-shirts and the classic Decca logo, the record company with which Oasis were initially signed.
Over the past two years, we've seen a strong connection emerge between the clothing worn by music stars on tour and mainstream fashion trends. In particular, Taylor Swift's Eras Tour, currently underway, which sees fans (the so-called "Swifties") wear outfits inspired by the different phases of the pop star's career, has caused sales of sequined garments and boots to skyrocket. cowboy. Countrycore has seen a 99% surge in searches on Depop since the start of 2024, also boosted by Beyoncé's Renaissance tour. The latter, moreover, triggered a silver trend that dominated throughout 2023.
Returning to Oasis, it is likely that the "reunion tour" will have a considerable impact on fashion. In fact, experts believe that it could be another "trendy" tour. On Pinterest, searches for “Oasis band” have increased by 105% this month, according to Jessica Payne, fashion editor of Pinterest UK, and this is because people are looking for «inspiration to emulate their looks in view of the upcoming reunion year".
In the last year, “bloke-core”, which combines football and pub aesthetics, has also been trending. For men and women, it was an opportunity to experiment with casual clothing inspired by British subculture. Given that Britpop has similar roots, its renaissance seems like a natural and inevitable evolution for men's and women's clothing. But how can brands tap into it authentically without alienating Oasis' proud Northern English fanbase?
Oasis style isn't just about T-shirts with the band's image or logo. “They weren't exactly fashionistas, they wore what you saw on football pitches and in the streets of Manchester, which, ironically, ended up giving them the status of fashionistas,” explains Danny Lomas, men's fashion commentator and podcast host Dansplaining. According to him, items such as parkas and windbreakers will become extremely popular over the next year in anticipation of the tour.
EDITED retail analyst Krista Corrigan says retailers looking to capitalize on the reunion hype should strategize how to include these trends in their spring assortments. As the expert points out, many trends attributable to Oasis, in particular with regards to outerwear, have already made their appearance on the men's spring-summer 2025 catwalks, «which promises a safe investment opportunity for retailers, the next year." For example, utility jackets have been seen at Hermès, retro Harrington styles at Fendi and oversized Macs at Prada. “Brands would be wise to look to these designs as benchmarks for spring pieces and festival looks ahead of next year,” he adds.
However, Corrigan warns, with the reunion still a long way off, retailers should have a contingency plan for trends that are too niche or too specific to the band and, above all, would do well to refrain from investing too much in licensed merchandise, to avoid sharp drops once the tour ends.
Lomas then observes that «Oasis didn't really wear designer clothes, apart from the occasional Stone Island or Burberry, and instead showed off a relaxed swagger that even the best designers were unable to replicate: Northern authenticity». For this reason, luxury brands attempting to enter the relevant market without having any prior ties to it should be cautious. “Oasis fans are tough people,” observes Lomas. «In this case, it doesn't work like it does for many microtrends, which concern the adoption of a look rather than a lifestyle. The winners will always be the brands that have a consolidated connection with the Oasis universe." That's why Oasis partnerships with brands like Represent, which is based in Manchester, and Levi's, which has long been affiliated with the band, make perfect sense, according to Lomas.
«We will certainly see growth in the turnover of luxury but utilitarian sportswear brands, such as C.P. Company and Stone Island, which Liam and Noel have always worn,” agrees James Harris, co-founder of men's fashion podcast Throwing Fits. However, he is more pessimistic and believes that «the main elements of bloke-core will not go far, because kids from all over the world who travel to attend Oasis concerts will have to compensate for the expenses incurred with clothing inspired by that of the working class."
In any case, it is an aspect that the international retailer End Clothing, founded in 2005 in Newcastle upon Tyne, in northern England, has kept in mind. “The culture that informs and inspires these trends is ubiquitous,” says David Dover, the retailer's brand marketing manager. “We have a responsibility to protect it and not over-commercialize it. We have stuck to this principle in our strategic partnerships with brands such as Adidas, C.P. Company and Stone Island. I am thinking, for example, of our Adidas Spezial By The Sea collection", he adds to underline the fact that End Clothing has long been involved in this area with significant and large-scale initiatives.
“The mod ethic has always been about leading a healthy lifestyle in difficult circumstances and was born in a period of great austerity, not too dissimilar to what we live in today,” explains Lomas. “All the styles mentioned are modular, so they can easily be repurposed without having to make a U-turn overnight.” Therefore, even if Oasis fever cools down (it might take a while), these pieces should remain essential elements of every men's wardrobe.
Choose your pieces for a Britpop style HERE.