For more than 80 years, Columbia Sportswear Company has been making products for nature lovers in the Pacific Northwest and beyond.
We at Blog Don't Lie could not miss the opportunity to bring this historic and quality brand to the store.
President Gert Boyle has been at the helm of the company for nearly 50 years and has steadfastly helped Columbia grow into the globally renowned sports brand it is today. Headquartered in Portland, Oregon, the main feature is to produce extremely practical clothing, footwear and accessories to keep the consumer warm, dry, cool and protected under any circumstances. What distinguishes Columbia from other brands are innovative products, Pacific Northwest heritage, irreverent spirit and family business ethics.
This humble start was the sign of a newfound freedom and a new beginning for the family. Later, the business passed from Gert's father to husband Neal and then to Gert herself, who found herself going from housewife to executive overnight due to Neal's sudden death in 1970. Today Tim Boyle , son of Gert, is the CEO and grandson Joe Boyle is president of the Columbia brand.
The family, like the company, has gone through ups and downs, but living the outdoors together has always been an integral part of its success.