It's useless to be cool about the outdoors if you don't know a brand, just one: YETI.
YETI makes products for those who take the outdoors seriously. From the best hikers, to the most experienced anglers, to the BBQ pitmasters. For those who need to have ice for days and hot coffee for hours, for those who need to be able to count on a cooler that can withstand real use on land and in water.
It's an incredible brand that we loved and appreciated as soon as we saw, touched, used it!
YETI offers indestructible coolers, thermal bags from which not a drop enters or leaves, thermo-insulated bottles that fear no opponents.
It's the closest thing to design that exists in the wild.
The story of YETI begins in 2006 with two fishermen, Texan brothers Roy and Ryan Seiders, with a single mission: to build a cooler that won't break. It was frustrating having to put a stop to their adventures because of a cooler: handles that come off, hooks that break, lids that come off...
Thus was born YETI and the legendary Tundra®: a cooler so strong you can stand on it while fishing.
Since then, YETI has been developing products capable of tackling all the challenges that nature presents, to be able to stay outside longer, travel further and live one's passions without limits. Sailing, BBQ, surfing, snowboarding, fishing, rafting, camping and any outdoor activity you can imagine.
The first iceboxes you will want to buy and the last ones you will need to buy. YETI's hard coolers excel in ruggedness, long ice retention, and weather resistance. The legendary Tundra® has reinvented the standards of this category: it has a rotomolded shell to support any load and impact; thick walls of insulating PermaFrost ensure you'll still have ice at the end of your outing; And yes, YETI's hard coolers are guaranteed bear-proof.
YETI's ice chests are built for any outdoor occasion, whether you're hauling groceries on your weekend camping trip or quenching an entire garden party with ice-cold drinks. , or keep fresh meat ready to put on the grill.
Thermal bags that travel with you. 100% leak-proof and waterproof, made of high-density fabric — similar to firefighter suits! — and with extreme thermal insulation. Hopper soft coolers keep everything cool in and everything else out, for days.
There is no better surprise than preparing a tea, forgetting about it, and finding it hours later still boiling. The thermal bottles, cups and glasses of the Rambler® family keep liquids hot or cold up to the limits set by science. Double wall vacuum insulation, stainless steel that won't dent, and a colored finish that won't crack or peel — really. Plus, you can throw them in the dishwasher without worry.
The Seiders brothers have always had a passion for the outdoors. Their father, who had gone from teacher to entrepreneur, took them hunting, fishing and to outdoor trade shows. He taught him to love all things wild, unfamiliar territory and high quality gear.
But the iceboxes available at the time were not up to their (and ours, we might add) outdoor adventures: the handles broke, the hooks snapped and the lids gave way. Not only was it a hassle to replace the iceboxes at the end of each season, but these cheap, mediocre iceboxes ruined a good day. And that frustration led us to a solution.
That's why they founded YETI Coolers in 2006, with a simple mission: to build the icebox we would use every day, if it existed. A glacier created for true outdoor enthusiasts. An icebox that could have withstood the stresses to which we knew we would subject it in the middle of nature and on water. One that just wouldn't break. They immediately decided that product innovation would come from necessity and direct experience, not from market research and data analysis.
Today, YETI products work when it matters most—whether it's a hike in the remote Alaskan wilderness, chasing goldfish on the Gulf Coast, or simply gathering with friends in the backyard.
That's why you don't have to act cool if you aren't accompanied by a YETI product out there.
Discover all YETI products here.